Director, Insight + Exploration team, Herman Miller
Gretchen Gscheidle is the well-grounded rationalist and eternal optimist who leads Herman Miller’s Insight + Exploration team—and is a diehard fan of baseball’s Chicago Cubs. Championing research and creativity in the earliest phases of Herman Miller’s product development efforts, Gretchen leads the team that explores unmet customer needs and responds to strategic questions identified by various organizational leaders. As the research link in so many of the company’s seating introductions beginning with the Aeron chair in 1994, Gretchen has a strong record of participation and contribution in product development at Herman Miller.
Gretchen earned a BFA in Industrial Design from the University of Illinois at Urbana-Champaign and graduated from Northwestern University’s McCormick School of Engineering with a Master’s of Science in Product Design and Development. Gretchen lives in Chicago and spends much of her free time—and emotional capital—in the “friendly confines” of Wrigley Field.